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Where Old Florida Still Exists
Uncover the Beauty

Before the high rises there was simply this.
Uncover the Beauty

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Events & Shows

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It's Time.

You need to get away, and you finally can! So make it a great getaway by spending time in one of Florida’s most laid-back vacation areas. 

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Love it Like a Local

No one loves the Bradenton Area more than those who call it home, for whom sustainability, preservation and respect are a way of life 

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Things To Do

Art, culture, food, music, and more… From the islands to the mainland, there’s always something to explore and discover.

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More to Explore

Which Beach is Right for You?

Sink your toes in the sugar-white sand of any one of our pristine beaches and keep your head in the clouds.

Breathtaking Views

Listen to locals tell the tale of yesteryear fishing in the bays and waterways of the Gulf of Mexico. Take a walk through the historic fishing village of Cortez and visit the old fish houses.

Charming Anna Maria Island

The cozy, quaint feel of Anna Maria Island makes it the perfect place to eat grouper sandwiches and kayak with dolphins.