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Please visit the Bradenton Area responsibly. We encourage all visitors to follow CDC guidelines including wearing a mask and social distancing. For more information on visiting responsibly, click here.

Where Old Florida Still Exists
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Before the high rises and theme parks, there was simply this.
Uncover the Beauty

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Events & Shows

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Summer Deals

Save on beautiful accommodations on and off the water including breathtaking views, luxury amenities, and more.

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Itineraries for Everyone

Island escape or downtown adventure? Party of two or family fun? We have itineraries to fit any vacation style.

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Things To Do

Art, culture, food, music, and more… From the islands to the mainland, there’s always something to explore and discover.

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More to Explore

Visit Responsibly

The beaches of the Bradenton Area are open again. We’re happy to welcome you to enjoy our beautiful island beaches and attractions safely and responsibly. 

Which Beach is Right for You?

Sink your toes in the sugar-white sand of any one of our pristine beaches and keep your head in the clouds.

Breathtaking Views

Listen to locals tell the tale of yesteryear fishing in the bays and waterways of the Gulf of Mexico. Take a walk through the historic fishing village of Cortez and visit the old fish houses.